Our partnership with KAM, centred on consumer attitudes towards the alcohol-free category in different environments, and really was a fantastic piece of work. It was collaborative, focused, had an end goal in mind and was delivered in a timely and professional manner.

BrewDog are now armed with the facts and the tools to confidently support our mission and speak to customers.

KAM's service didn’t simply end with the delivery of the report and this has enabled us to really build on the initial findings, hone in on the key learnings and develop a killer strategy built on facts and not guess work

We needed to conduct quantitative research to understand our Lapsed and Non-customers and what their drivers are when it comes to dining out. The last research we did was back in 2017 and we wanted to get back into the habit of conducting research annually. 

KAM was able to help us segment potential customers that we should prioritise and go after. And the research has given us a steer on our strategy and objectives going forward. The in-depth insights were extremely useful and the recommendations are realistic and practical.

It felt like a collaboration rather than a one-sided piece of work where you're left to decipher the results with loads of proactive communications from KAM. Specific knowledge of the retail landscape helped us look at customer behaviours beyond the casual dining lens. 

10/10 would recommend and would love to work with KAM again

Working with KAM has been an absolute pleasure. They understood what we were trying to achieve with the research, they gave good, professional advice and made suggestions about how we could ensure the results from the research would deliver the insights we needed to inform our planning.

The team at KAM were fantastic from start to finish when working with us on what became a very insightful piece of audience research.

KAM were great to deal with and were as particular as us about execution and getting the right result. They helped guide our decision making, and the research helped us really understand how our guests feel about Peach.

Thanks to the research we were able to make informed decisions about product development & guest experience and better tailor our marketing to the specific needs of our guests.

We are now more focused and aligned in our efforts with a greater appreciation for the power of data-driven decision making.

I cannot recommend KAM highly enough. Thanks to their hard work and dedication, we are better positioned for long-term success and growth.”

Our client was really impressed with the outcome of the research. KAM identified insights which really challenged their thinking and the findings have had a direct influence on their channel strategy for these key calendar events. Thanks, again, KAM!”

We commissioned KAM to carry out a research project for one of our largest clients.  The research was carried out in a professional and timely manner and the insight will be invaluable for understanding our positioning within the spirits  market.

The research KAM led was extremely helpful for us and our design agency. The customer feedback obtained helped shape and finalise artwork for future projects. The KAM team were also able to turn everything (brief, research and delivery) around in a short time-frame to meet our deadlines.

We asked KAM for help on two large brand projects that needed incredibly bespoke hospitality consumer insights, and they nailed it.

They took the time to understand our needs, they provided conscious advice, and expert insight into the questions that would get us answers and were quick in their turnaround of two large surveys to two equally large audiences.

Not only did the results of these surveys massively help inform our final decision, they gave us important data to take with us into the business moving forward. A huge amount of praise for a very efficient and wonderful team.”

The KAM Licensee Index has given JW Lees an essential benchmark in terms of how we support our pub partners better. We have been challenged in terms of our own assumptions about what is important and, as with everything in life, what gets measured gets done.

KAM has done an excellent job with The Licensee Index – well constructed with industry input and buy-in; efficiently executed without fuss, and well-presented both graphically and face-to-face in an informative and insightful manner.